Morderous Plum

Global compaign for AXA Life Insurance shows that the only bad luck that people can encounter is the lack of insurance.

AXA finds for itself new positioning, putting human in the center of communication, because life insurance is about people. How we can convince people that the only way to feel secure is to have a backup, because insurance can’t prevent misfortune, that can give confidence that whatever happens, at least they have insurance


Creative Director: Danuta Nierada

Senior Copywriter: Krzysztof Nienałtowski

Art Director: Fryderyk Klyszcz

Client Service: Monika Niechajewicz, Karolina Pisarek

Strategia: Filip Beźnicki

Film Producer: Marta Gierej

Film Director: Miron Bielski


Agency: Saatchi&Saatchi IS Warsaw

Post Production: Prodigious

Production House: Tank